the defining note of the 21st century in human terms has to be hype.
everything is a product, a spin-off of the great hype machine. good, bad, doesnt matter...as long as you/it are talked about and earn your soundbytes and mugshot on media, you/it are It. paris hilton, rakhi sawant, the iPhone, global warming, posh beckham, going green, mumbai floods, somebody's wedding, obama's take, somebody's shrine, somebody's trash, somebody's scandal. the great unwashed and washed gorge on what they are fed by the rabid media.
the collective unconscious has never been more automaton-like, originality discarded for what the gurus say is cool, hip, It or uncool-cool. this mind-state transcends races and continents. follow the leaders...labels, brands, icons, cults, the buzz.